WST ARIF ANJUM |Advance SEO Services in lahore pakistan by arif anjum WST IN Chishtian CITY

Advanced SEO

This article deals with the finer points of search engine optimization (SEO) and how you can use advanced techniques to improve your rank. If you are new to SEO, check out our SEO Basics article first.
Rule 1: Improving your relevance = improving your rank.
There are many, many factors that make up a search engine's ranking algorithm and there is no one person that can give you an exact formula. In fact, the formula may change based on your industry or keywords. Most SEO experts will agree, however, there are some known factors that have influence beyond the basic level of search engine optimization.
If you are trying to achieve rank for a keyword that is low in competitiveness, you may not need to consider these advanced SEO factors. But, in some circumstances every little boost is important.
Site Structure:
Pages that are more than 2-3 levels deep within a website tend to achieve rank less often than pages at root level.
www.mysite.com/keyword.html versus www.mysite.com/content/pages/category/keyword.html
Site maps (linked from the home page) are used by search engine robots to easily find pages within your site.
Search engine robots follow text links much easier than image or script links so don't make it harder.
URL's that contain keywords are a ranking factor for some engines. Even if your domain name doesn't contain your keyword; you can still insert it by using a page naming methodology like this:
www.mysite.com/keyword.html instead of www.mysite.com/contentID4.html
Search engine robots:
Search engine robots will note the date your content changes and what has changed since their last visit. Sites that update content more frequently will get indexed more frequently.
Search engine robots typically do not index your entire site in one visit... it is not known how many pages or how long each visit will be but it is beneficial to make sure your content is as accessible as possible... shorten your code, use consistent linking and a site map. Pages that are too deep may never get indexed unless they have a large link popularity.
Page Structure:
Validate HTML! Search engine robots can skip part or ALL of your page if they encounter unrecognized or garbled coding.
Keep it at the top. Structure your pages so that the main content is NOT hundreds of lines down the file. Robots "read" your file from top to bottom so using CSS or table tricks can help you keep content higher. Use external files for javascript and style sheets so that your code stays shorter.
Advanced SEO techniques encompass many "little" elements but when they add up, it could make the difference you need to boost your search engine positioning. If in doubt, see rule number 1 (above).

Who Benefits from SEO?

A big question for business owners is whether or not to invest in SEO. SEO may improve performance, but some sites require much more work than others to gain even marginal results. In these cases, using paid search marketing until you are ready for a re-design makes more sense.
The most common mistake site owners make is not seeking professional SEO advice BEFORE the design process. Web designers are not usually SEO experts. Their job involves designing the site... often they overlook the technical aspects of making the site search engine friendly. Because many site owners assume these aspects are part of the design, they don't seek marketing advice until after the site is completed. It is hard to tell someone that no matter what they do their beautiful site will never achieve high rankings.
Each situation is different depending on budget and quality of the site construction. Here is a list of common problems and the recommended solutions.
PROBLEM: My site has no rankings and it was designed more than 3 years ago.
If the site owner has the budget, we would recommend a redesign along with SEO. Why? Because any site that is over 3 years old can probably benefit from newer technology and up-to-date SEO techniques. There is no substitute for starting from the ground up - improving the usability and SEO at the same time. If the budget is tight, redesign would depend on whether or not the existing site has problems that are preventing it from being indexed in search engines (using frames, flash, etc.). Sometimes these problems can be corrected and SEO alone is enough to get decent rankings.
PROBLEM: My site has no rankings and I just spent a bundle on re-design.
It depends on the site, however, often I would try to salvage this site and perform SEO without a redesign. Unless the problems are huge, improving the optimization and content may do the trick.
PROBLEM: My site needs a redesign... when should I think about SEO?
Absolutely think about SEO BEFORE YOU EVEN PLAN A RE-DESIGN. SEO starts in the planning stage, choosing the right keywords and structuring the site content. Everything from planning to final build-out play a role in how highly optimized your site will be.
PROBLEM: My site needs SEO... Can I do it myself?
If you have a small budget and you are thinking of doing SEO yourself, be prepared to spend a considerable amount of time learning before you act - but... you should do it. Properly executed, SEO can improve your site for human visitors as well as search engines. If you do have the budget, consider hiring a professional. For the cost involved, it makes sense to save the time and effort required.